If you’re a working musician, you know how grueling life on the road can be. Late nights bleed into early mornings, and the endless cycle of travel—from long drives to navigating airports, checking into hotels, loading in gear and performing at venues—can leave you feeling utterly drained. The physical and mental toll of touring is no joke, and staying energized is a constant challenge. For most musicians, the one thing keeping us going is coffee.
Sleep is often a luxury on the road. Whether it’s squeezing in a nap between soundcheck and the show or catching a few hours of shut-eye on a tour bus, it’s never quite enough. But the show must go on, and every night, there’s a crowd of paying fans waiting for you to bring your best. That’s where coffee steps in. It’s the lifeline that powers musicians through the chaos of the day—from early flights and long drives to high-energy performances under the stage lights.
(Left to Right) Mainline Coffee founders: Mason, Johnny, and Anthony in front of the Hollywood Sign, while on tour in Los Angeles, CA.
Touring musicians drink a ton of coffee. It’s the fuel for morning load-ins, pre-show prep, and late-night tear-downs. Whether it’s a quick jolt from a cup at the venue or a cherished ritual of finding local coffee shops along the way, caffeine becomes a tour essential. If you’re in a rush, we recommend a shot of espresso—it’s quick, concentrated, and easy to knock back when you need energy in a hurry. While a shot of espresso typically has less caffeine than a full cup of coffee, its potency gets straight to the point.
This universal love of coffee among musicians was the inspiration behind Mainline Coffee. As musicians ourselves, we’ve lived this reality. One thing we noticed while playing shows across the country was that coffee wasn’t just part of our routine—it was part of everyone’s routine. Every band we met, and their crew members had at least one or more avid coffee drinkers. It became a shared ritual, a symbol of survival and connection on the road. That’s when we thought, Why not make our own?
We created Mainline Coffee to bring that energy full circle. Starting our own brand of coffee wasn’t just about having something cool to sell at shows (though it totally is!). It was about creating a product that felt authentic to our experience—a coffee roasted with the same passion we pour into our music and one that resonates with the rhythm of life on the road. It’s more than just a brew; it’s the heartbeat of every tour bus, backstage green room, and late-night studio session. Our coffee is made by musicians, for musicians, with all this in mind.
Coffee is the ultimate fuel for musicians who are running on empty but still have to give 100% on stage. It’s the secret weapon that turns exhaustion into electricity, helping us show up and deliver for the fans who make it all worth it. Whether you’re a fellow musician, a fan, or just someone who appreciates the grind—both musical and caffeinated—we invite you to join us in the Mainline Coffee experience. It’s all about those late nights, loud music, and one hell of a cup of coffee!
